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Director of Sales - Ted Baker

Director of Sales - Ted Baker

Job ID 
Position Type 
Permanent Full-Time
US-New York (USA offices)
Brand Management
Ted Baker

More information about this job





Ted Baker started out as a modest men’s shirt specialist in Glasgow 21 years ago. Ted’s success has seen this venture grow into an international lifestyle brand that has gained a worldwide notoriety simply through word of mouth.


Pentland is the licensee for Ted Baker Footwear. Ted’s quirky sense of fun and commitment to quality and detail has helped the brand to stand out as a global leader and become No Ordinary Designer Label.


The Key Purpose of the Job as a Brand Manager is to:

Maximise sales & profitability against defined targets and objectives set, while promoting Pentland Brands Plc, No Ordinary Shoes, and Ted Baker company visions.    


The main responsibilities of this role:

  • Manage internal and external stakeholders globally.
  • Develop a coordinated sales strategy & business plan to build a sustainable business in the US marketplace while delivering sales & profitability in line with agreed annual and long-term targets.
  • Analyse weekly sell through, manage open to buy, monitor markdowns, and provide replenishment suggestions based upon stock levels.
  • Organise and deliver inspirational US product presentations, presenting new lines in a compelling way along with the corresponding advertising and marketing programs.
  • Conduct Product Knowledge Seminars and liaison with marketing on staff incentive contests, stock room signage, and events.
  • Grow current independent account base within territory across both genders.
  • Prospect new major accounts which are in-line with the brand ambition and strategy.
  • Be in the know of the market/ industry, particularly direct competitors with our assigned key accounts.
  • Communicate frequently to stakeholders on key activities, successes, issues and opportunities.
  • Liaise with customer operations and Finance, ensuring effective internal communication.
  • To help promote and positively develop Pentland Brands PLC, No Ordinary Shoes and Ted Baker image at all times.
  • Responsible for the US commercial Strategic Business Plan.
  • Deliver seasonal, forecast, collection sell in data, monitor and update seasonal sell through information.
  • Manage US P&L, budgets and cost center.

Manage selling seasons by completing the following:

  • Pre – selling meetings
  • Range presentation
  • Calendar of events- time line
  • Manage the diary/appointment
  • Ensure showrooms are ready for seasonal selling

The position is based 5 days a week from the NY showrooms unless travelling  

Travel to the UK, minimum 4 times per year




                         What you need to have


  • Bachelor’s degree
  • 5-7 years of related experience
  • Wholesale experience required (existing relationships with key majors & independents preferred)
  • Strong presentation skills
  • Strong understanding of retail math
  • Experienced sales & negotiating skills
  • Ability to perform complex verbal and written communications face-to-face and in group settings
  • Self-starter with strong organizational skills and ability to problem solve
  • Proficient computer skills. MS PPT/Excel/Word.


  • Fashion/lifestyle wholesale/retail experience
  • Experience with SAP
  • Extraordinary, does not accept mediocrity
  • Proactive and creative in making it happen
  • Inspiring, keep raising the bar
  • Team player, but single minded on getting the right result for the business

                    What we need to see in you



  • The highest standards of strategic account management, preparation and customer knowledge
  • Highly motivated and self sufficient
  • Team Player
  • Passionate with strength of personality
  • Fashion Aware




This overview gives you a feel for what you’ll be doing day to day but it’s not an A to Z.