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Digital Marketing Executive - 6 month FTC

Digital Marketing Executive - 6 month FTC

Job ID 
2017-2527
Position Type 
Fixed Term Full-Time
Location 
UK-Sunderland (Berghaus Head Office)
Category/Function 
Digital & Ecommerce
Brand 
Pentland Brands

More information about this job

Overview

Pentland_Brands_Recruitment_Banner - icims

 

Building a family of brands, for the world to love, generation after generation

 

Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.

 

We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Hunter, Butterfly Twists, Heidi Klein and Tracksmith.

 

We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. This year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.

 

We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.

 

For further information, please visit www.pentland.com.

Responsibilities

  • Assist the Digital manager in the effective maintenance and marketing of the brand websites. 
  • Showcase the brand product offering and deliver the Canterbury brand experience online. 
  • Implement and develop the brands marketing strategy across key digital channels

Main Duties

 

  • Work and Manage 3rd parties across PPC, SEO, Affiliate and EDM channels to ensure steady growth
  • Create content and copy for the brand websites working closely with the SEO agency to build and execute a content strategy
  • Measure and report performance of marketing campaigns, gain insight and assess against goals
  • Work cross-functionally with management to drive sales targets through promotional campaigns
  • Taking direction from the Digital Manager; plan, activate and analyse email marketing campaigns
  • Support brand campaigns and activations working closely with the product and marketing teams
  • Create online copy to support brand campaigns, product ranges and attract new consumers online

Qualifications

 

What you need to have

 

  • 2 years digital experience in a similar B2C environment
  • Experience in website optimising techniques
  • Good understanding of Microsoft packages with a focus on Excel
  • Excellent copy writing skills
  • Good communication skills
  • Experience in running and managing multiple agencies and campaigns

What we need to see in you

 

  • 2 years digital experience in a similar B2C environment
  • Experience in website optimising techniques
  • Good understanding of Microsoft packages with a focus on Excel
  • Excellent copy writing skills
  • Good communication skills
  • Experience in running and managing multiple agencies and campaigns

 

 

 

 This overview gives you a feel for what you’ll be doing day to day but it’s not an A to Z.

 

 www.pentland.com                                     https://careers-pentland.icims.com/