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Brand Manager Berghaus

Brand Manager Berghaus

Job ID 
2017-2572
Position Type 
Permanent Full-Time
Location 
UK-Sunderland
Category/Function 
Marketing
Brand 
Pentland Brands

More information about this job

 

Pentland_Brands_Recruitment_Banner - icims

 

Building a family of brands, for the world to love, generation after generation

 

Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.

 

We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Hunter, Butterfly Twists, Heidi Klein and Tracksmith.

 

We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. This year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.

 

We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.

 

For further information, please visit www.pentland.com.

 

Key Purpose of Job:

 

To ensure the timely delivery – from creation through to execution – of marketing activity that elicits shift in consumer behaviour required by the brand’s strategy, ensuring plans can be appropriately commercialised by the customer team to achieve short and long-term sales, profit and brand KPI targets.

 

Responsibilities

  • Working collaboratively with the Insight function be the expert on consumer, category and market.
  • Drive the execution of the Brand Plan through day to day collaborative cross functional working with teams (both internal and external)
  • Lead specific projects or initiatives through strong project management to deliver against assumptions and timings set out in the business case.
  • Support (and lead where appropriate) in the development and execute marketing campaigns, in line with communication strategy and brand communication idea on time, to budget to deliver against pre-defined ROI metrics
  • Specific ownership of core elements of the brand plan e.g. consumer group, sub brand, category, market etc.
  • Brand guardian - the day to day contact for distributors or license partners
  • Monthly marketing budget reconciliation

 

Needs to have

  • Demonstrable delivery in Brand Management / Marketing roles
  • Good level of commercial acumen and P&L understanding
  • Experience of working with insight and developing insight driven activity
  • Exposure of working on consumer communications and advertising’s development
  • Experience of working with cross agency teams in the development and execution of multi-channel marketing campaigns
  • Experience of managing projects with multiple stakeholders
  • Budget management experience

Needs to be

  • Action Focussed; able to get things done at pace to a high quality
  • Passionate and positive. Wanting to progress with a ‘can do’ approach to work and problem solving.
  • Able to proactively search, identify and offer up ideas and solutions
  • Adaptable; able to switch onto different initiatives quickly when the need arises