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Brand Manager - Speedo

Brand Manager - Speedo

Job ID 
Position Type 
Permanent Full-Time
Pentland Brands

More information about this job


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Building a family of brands, for the world to love, generation after generation


Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.


We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Hunter, Butterfly Twists, Heidi Klein and Tracksmith.


We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. This year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.


We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.


For further information, please visit


Key Purpose of Job:


To ensure the timely delivery – from creation through to execution – of marketing activity that elicits shift in consumer behaviour required by the brand’s strategy, ensuring plans can be appropriately commercialised by the customer team to achieve short and long-term sales, profit and brand KPI targets. 




  • Working collaboratively with the Insight function be the expert on consumer, category and market leading on specific area of responsibility (e.g. brand, sub-brand, segment).
  • Support the Head of Brand Management in executing elements of the Brand Plan through the business via collaborative cross functional working with teams (both internal and external). Examples could include:
    • Defining and testing consumer propositions to validate prior to launch;
    • Developing financial business cases and gaining buy-in through stage gate process
    • Briefing product requirements to meet identified consumer needs;
    • Working with Customer team to identify distribution, availability opportunities in key markets;
    • Building long-term innovation pipeline opportunities with Innovation & Insights teams
  • Support Head of Brand Management in delivering elements of brand development projects, including – brand strategy and plan; brand positioning and guidelines; communications and media planning.
  • Support Customer team by inputting into Annual Category Selling Story for key partners and retailers; and delivery of customer sales/ launch meetings.
  • Own end-to-end activation of specific brand initiatives aligned to Brand Plan and strategic priorities.
  • Lead specific projects or initiatives through strong project management to deliver against assumptions and timings set out in the business case.
  • Development and execution of marketing campaigns, in line with communication strategy and brand communication idea on time, to budget to deliver against pre-defined ROI metrics
  • Specific ownership of core elements of the brand plan e.g. consumer group, sub brand, category, market etc.
  • Brand guardian - the day to day contact for distributors or license partners
  • Manage specific elements of the overall brand marketing budget
  • Identify, diagnose and solve brand-level issues and opportunities with cross functional teams


Needs to have


  • Demonstrable delivery in Brand Management / Marketing roles
  • Good level of commercial acumen and P&L understanding
  • Experience of working with insight and developing insight driven activity across the marketing mix.
  • Experience & understanding of how to deliver brand growth across the marketing mix (pricing, product, innovation, distribution and communication).
  • Experience in proactively mining and utilising multiple data & insight sources to diagnose and recommend clear business actions.
  • Experience in working on consumer communications and advertising development
  • Experience of working with cross agency teams in the development and execution of multi-channel marketing campaigns and brand activity.
  • Presentation skills - ability to present in a compelling way to a broad set of stakeholders
  • Good project management skills and experience of managing projects with multiple stakeholders
  • Budget management experience



Needs to be


  • Action Focussed; able to get things done at pace to a high quality
  • Passionate and positive. Wanting to progress with a ‘can do’ approach to work and problem solving.
  • Able to proactively search, identify and offer up ideas and solutions
  • Adaptable; able to switch onto different initiatives quickly when the need arises
  • Organised – ability to prioritise effectively, manage multiple project and stakeholders; set and achieve goals, review and learn for future delivery.
  • Influencer – ability to lead, inspire confidence, and influence cross-functional teams and stakeholders.