Building a family of brands, for the world to love, generation after generation
Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.
We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Hunter, Butterfly Twists, Heidi Klein and Tracksmith.
We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. This year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.
We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.
For further information, please visit www.pentland.com.
Key Purpose of Job:
This role is responsible for developing brand aligned shopper activation strategy and objectives for Pentland active brands across JD Outdoor fascia’s (including Go Outdoors) and Sports Direct (SDI). This role is accountable for delivering a best in class shopper experience when shoppers choose to engage with our brands via our strategic customers across the full shopper journey; aligned with brand, regional and channel plans. This role ensures budgets are managed and alignment is created across the consumer and customer function to deploy the brand plan tailored to the customer focused plan.
This role will require you to develop shopper marketing strategies with brand activation colleagues, sharing best practice and scale efficiencies across the categories and delivering the required activation trackers. You will work with the JD and SDI customer business teams and shopper design and merchandising team to articulate the customer activation vision that enables excellence in implementation globally across the customers.
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