• Senior Planning and Analysis Manager

    Location UK-London, Finchley (Global Headquarters)
    Job ID
    Position Type
    Permanent Full-Time
    Insights and Analysis




    LACOSTE is above all a legend


    The legend of a fantastic tennis player, René Lacoste, a member of the famous French "Musketeers" Davis Cup Team and a star of the courts at Wimbledon, Forest Hills and Roland Garros.


    The true story of "the Crocodile" dates back to 1927. René Lacoste liked to recount how this nickname came about and ultimately became a brand of worldwide renown.


    “I was nicknamed "the Crocodile" by the American press, after I made a bet with the captain of the French Davis Cup Team. The public must have been fond of this nickname which conveyed the tenacity I displayed on the tennis courts, never letting go of my prey.”


    In 1933, René Lacoste founded a company to manufacture the perfect tennis shirt. The original “1212” pique polo shirt featured the now legendary embroidered crocodile on the left breast - Lacoste was born and revolutionised sportswear and branding within sport.


    Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.


    We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Hunter, Butterfly Twists, Heidi Klein and Tracksmith.


    We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. This year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.


    We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.



    In 1991 Pentland became the worldwide licensee for Lacoste footwear and in 2018 the two will come together to leverage the global reach of both brands for the growth of this iconic brand.


    The JV aims to be renowned for its premium quality and innovative footwear, with an emphasis on sports-influenced styles.




    Key Purpose of the Role:


    To provide the insights and decision support that ensures the brands’ product ranges and NPD are maximised for profitable and category share growth by providing reporting, insight and analysis to facilitate the creation and evolution of commercial range plans. They will work as part of the Category team supporting the delivery of a global product range that delivers against the long term strategic business plan objectives.



    • Provides the category teams with clear recommendations based on data from various sources (brand, Partner Wholesale, Retail & Strategic Insight) to facilitate a commercial range plan which addresses consumer, category, retailer and market needs.
    • Supplies data & insights that supports the creation of seasonal product KPIS (i.e. SCO targets, margin, productivity) that ensures the category product plan delivers optimum efficiency and conversion
    • Delivers actionable insights and decision support that maximise the performance of product ranges. Supplies insight and analysis that challenges the category team ensuring every SCO is working hard for the business.
    • Provides financially-driven sell-in and sell-out data that is used to understand and optimise product lifecycle management.
    • Makes recommendations that drive range performance in terms of optimum size, SCO margin productivity improvement and understanding the impact of price point.
    • Works with the Head of Category to establish the product line plan framework by category, including commercially driven options from a colour and material perspective.
    • Supports & contributes to the pricing strategy.
    • Delvers regular SCO/Style analysis with focus on margin delivery and price architecture. 
    • Oversees the development and integration of partner wholesale & retail reporting to give greater understanding of range performance at a market / channel level.
    • Supports the category teams with product forecasting, driving accuracy through insights and historic analysis that allows for greater business planning and forward thinking.
    • Works with the Head of Category to review the collection framework and price positioning throughout the season, identifying gaps and proposed solutions.
    • Works with the commercial team to establish sell in/sell out analysis reports that can be used to inform future range plans. 
    • Manage commercial team carryover request process using quantitative and qualitative insights to ensure requests are commercially viable.
    • Continually develops reporting tools & processes (e.g. productivity analysis) to support decision making.
    • Provides financial / analytical support to the Category team as part of the NPD process, collating data to build and support business cases. 
    • Leads all aspects of Category Analytics & planning function, building people, process and system capability for the business.


    Needs to have

    • Strong data analysis techniques and ability to interrogate and maximise our available reporting systems and software (notably very strong MS Excel skills).
    • Proven, strong analytical skills, ability to interpret large quantities of data and advanced spreadsheet capability backed up by excellent commercial acumen
    • Strong presentation skills; an ability to turn data into actionable insights (reports and presentation) that are relevant and practical for the given audience.
    • High attention to detail with exceptional levels of numeracy and accuracy.
    • An in-depth understanding of sales and gross margin performance and the levers of range performance.
    • Proven experience of successful collaboration across multiple functions within the business
    • Prior Planning/Merchandising/Product finance experience preferable.

    Needs to be

    • Articulate in developing and presenting options and recommendations with credibility.
    • Able to adapt presentation content and style to land insights and influence stakeholders at different levels within the organisation.
    • Comfortable multi-tasking and working simultaneously on large development tasks and granular reporting.
    • Commercially aware with a high level of pragmatism.
    • A strong collaborator with a proven ability to partner with key stakeholders at all levels of the Business.


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