LACOSTE is above all a legend
The legend of a fantastic tennis player, René Lacoste, a member of the famous French "Musketeers" Davis Cup Team and a star of the courts at Wimbledon, Forest Hills and Roland Garros.
The true story of "the Crocodile" dates back to 1927. René Lacoste liked to recount how this nickname came about and ultimately became a brand of worldwide renown.
“I was nicknamed "the Crocodile" by the American press, after I made a bet with the captain of the French Davis Cup Team. The public must have been fond of this nickname which conveyed the tenacity I displayed on the tennis courts, never letting go of my prey.”
In 1933, René Lacoste founded a company to manufacture the perfect tennis shirt. The original “1212” pique polo shirt featured the now legendary embroidered crocodile on the left breast - Lacoste was born and revolutionised sportswear and branding within sport.
Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.
We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Hunter, Butterfly Twists, Heidi Klein and Tracksmith.
We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. This year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.
We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.
In 1991 Pentland became the worldwide licensee for Lacoste footwear and in 2018 the two will come together to leverage the global reach of both brands for the growth of this iconic brand.
The JV aims to be renowned for its premium quality and innovative footwear, with an emphasis on sports-influenced styles.
Key Purpose of the Role:
Leading a sizeable team through a period of transformational change, they will have overall responsibility for the creation and delivery of world-class product propositions that deepen the relationship of our Lacoste footwear with the consumer.
Working as a key member of the Lacoste Senior Leadership team, the Product Lead will play a critical role in establishing the footwear strategy and in leading the product team through transformational change, ensuring the teams are given excellent direction that drives performance.
The core focus of the role is to lead, develop, implement and deliver a product strategy that ensures that the Lacoste footwear propositions remain commercially strong and true to the brand identity and DNA.
They will be the expert in translating brand strategy into consumer-led, desirable, commercially sound & creative product ranges, you will drive the strategic direction for category management & product design delivering sales and margin growth in-line with the brand’s commercial and financial plans. Responsible for design & category management resource & for building functional capability.
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