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Designer - Womens

Designer - Womens

Job ID 
Position Type 
Permanent Full-Time
UK-London, Finchley (Global Headquarters)
Design & Creative

More information about this job




LACOSTE is above all a legend


The legend of a fantastic tennis player, René Lacoste, a member of the famous French "Musketeers" Davis Cup Team and a star of the courts at Wimbledon, Forest Hills and Roland Garros.


The true story of "the Crocodile" dates back to 1927. René Lacoste liked to recount how this nickname came about and ultimately became a brand of worldwide renown.


“I was nicknamed "the Crocodile" by the American press, after I made a bet with the captain of the French Davis Cup Team. The public must have been fond of this nickname which conveyed the tenacity I displayed on the tennis courts, never letting go of my prey.”


In 1933, René Lacoste founded a company to manufacture the perfect tennis shirt. The original “1212” pique polo shirt featured the now legendary embroidered crocodile on the left breast - Lacoste was born and revolutionised sportswear and branding within sport.


Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.


We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Hunter, Butterfly Twists, Heidi Klein and Tracksmith.


We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. This year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.


We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.



In 1991 Pentland became the worldwide licensee for Lacoste footwear and in 2018 the two will come together to leverage the global reach of both brands for the growth of this iconic brand.


The JV aims to be renowned for its premium quality and innovative footwear, with an emphasis on sports-influenced styles.


Key purpose of job


To create compelling product design solutions for the Lacoste consumer. Responsible for delivering consumer led global product designs which align to the brand DNA and seasonal creative direction. Collaborate across multiple areas to gain alignment and engagement.



  • Actively research the market and trends, looking further than immediate scope of work and produce detailed reports following each research visit 
  • Through research provide visual context for each given brief and material pack development.
  • Contribute to the creation of seasonal creative direction, trend overviews, colour and mood boards.

Design & Development

  • Push creative boundaries whilst delivering against commercial opportunities  
  • Deliver consumer focused designs aligned against the category and/or range direction & product KPIS.
  • Ensure own designs have a coherent and compelling offer that seamlessly merchandise with the other product categories and ranges. 
  • Create inspiring mood boards for briefs to visualise the concept for communication to category management teams.
  • Create appropriate colour & material palettes. Apply colours, materials and trims in an impactful way and in line with the seasonal themes and product category direction.
  • Conceptualise new footwear designs in line with Lacoste DNA from ideation sketching through to final computer rendering and application of colour & materials.
  • Deliver coloured CAD's which are consumer focused, trend led and commercial designs aligned with allocated category merchandising 
  • Deliver designs in a clear and concise format and present at design reviews, with detailed renderings and technical specifications in the required format in Photoshop and/or Illustrator
  • Ensure all product designs adhere to legal requirements.
  • Collaborate with development team on product execution and factory capability and deliver aesthetic set against technical capability.
  • Work on new last & outsole tooling developments with the guidance of senior members of the design and development/fitting team.
  • Create tech packages and strike-offs for all new creation and proactively follow the execution of all product details, including construction, colour, and material.
  • Provide accurate artwork for Sample Request Form creation for new seasonal product utilised by factories to build models accurately.
  • Responsible for making amendments to new seasonal models up to SMS stage and updating all artwork in a timely manner for reviews and supporting documentation.
  • Actively participate in proto reviews ensuring design integrity is maintained through to final sign-off  
  • Contributes towards cost saving solutions to achieve seasonal margin target whilst retaining creativity 
  • Support Innovation and Development Team to deliver design and colour specifications on time and at key stage gates in the product creation process  
  • Maintain communication with line managers throughout the process ensuring your message is clearly understood 
  • Responsible for delivering allocated workload on time & against the seasonal C2C deadlines


Needs to have


  • Educated to degree level or similar experience, preferably within Sports, Fashion or Product Design or a related field or area 
  • Proven Design experience in a lifestyle brand aligned to the Lacoste Brand or category you’ll be working on 
  • Consumer focused with a strong technical bias within their given design specialism 
  • Strong creative and trend skills, with a proven commercial background 
  • Proficient in Adobe Illustrator, PhotoShop, PowerPoint, Microsoft Word, plus excellent freehand drawing and rendering skills. Knowledge of Excel an advantage 
  • Proven ability to work within a critical path and meet deadlines, managing time efficiently to achieve completion of a professional standard of work 
  • Very organised, structured and comfortable working with a minimum of supervision towards meeting short-term and long-term objectives 
  • Collaborates effectively to maintain and develop trustful relationships with peers across the business or multiple functions and within the product team   
  • Ability to work across multiple functions with experience of working in a matrix structure a benefit  
  • Excellent presentation and interpersonal skills  
  • Communicates with enthusiasm  
  • The ability to travel and spend time away from home  

Needs to be


  • Enthusiastic about design, inspiring, creative, forward-thinking and energetic  
  • Self-motivated and equally comfortable working within a team 
  • Demonstrate the ability to use own initiative 
  • A good communicator, both interpersonally and within a group conveying strong brand empathy 
  • Able to work under pressure to tight deadlines and able to multi-task 
  • Organized and structured with their work load 
  • Confident in making design decisions and able to challenge upwards and across functions in the appropriate way if needed 
  • Asks questions and seeks understanding first  
  • Pushes oneself to exceed expectations  
  • Is perceived as credible and an expert in the area/category   
  • Adaptable and versatile