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PA to Brand Development Director & Digital Director

PA to Brand Development Director & Digital Director

Job ID 
Position Type 
Permanent Full-Time
UK-London, Finchley (Global Headquarters)
Pentland Brands

More information about this job


Pentland_Brands_Recruitment_Banner - icims


Building a family of brands, for the world to love, generation after generation


Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.


We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Hunter, Butterfly Twists, Heidi Klein and Tracksmith.


We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. This year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.


We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.


For further information, please visit


This exciting multi-faceted role will provide a high level of support to the Brand Development Director and the Digital Director, prioritising daily urgent and important tasks and ensuring delivery within appropriate timescales. This role is key in enabling the Brand Development Director, the Digital Director and their teams to work effectively and efficiently.



  • Organisation and scheduling to provide best value of the Brand Development Director and the Digital Director’s time (organisational skills, challenge appointments, preparation, prioritisation)
  • Working across functions with other teams, PA, TAs to co-ordinate, arrange and align diaries, travel (flights/hotels/visas etc), key meetings for the leadership team
  • Develop and use appropriate situational judgement to know what should / not be raised and provide steer
  • Handling of confidential and sensitive information with care and trust
  • Assist in organising internal and external workshops and events

Organise, Administer, Analyse & Present:

  • Strong personal assistant skills including but not limited to, diary management, travel (domestic and international), expense reconciliation and management, others as required
  • Consolidating and summarising information and data from multiple sources and presenting in a compelling and impactful manner (storyboarding) to the Brand Development Director, the Digital Director and their teams.


  • Proactively identify opportunities to assist the Brand Development Director and the Digital Director by finding opportunities to progress and develop own knowledge and skills
  • Seeks and takes-on projects that support delivery of the consumer functions’ strategic objectives while building their own understanding, knowledge and skills across the consumer function
  • Builds and utilises networks, able to identify what to raise to the Brand Development Director and the Digital Director’s attention versus other appropriate members of the leadership team.


Represent the function

  • Has the awareness and confidence, and able to build the relationships, to represent the Brand Development and Digital teams across the broader business 
  • Attends, represents and provides insights and takeaways from events, research, industry documents, and as required
  • Ad-hoc projects/tasks and research.



                         What you need to have 

  • A passion for brands and consumers with a desire to progress within the consumer function
  • A pragmatic approach; strong planning and organising skills, sensitive to deadlines but diplomatic
  • Solid computer literacy (Microsoft Office) and presentation skills
  • A drive and curiosity to understand our industry, our brands and the mission of our business.

                    What we need to see in you

  • An ambassador for the Function and the business
  • Confident, professional and articulate
  • Curious, quick leaner
  • Driven
  • Pro-active, exceptionally well organised and able to prioritise
  • A professional approach and heightened emotional intelligence.
  • Confidential and understanding sensitivities to handling confidential information
  • Able to influence having developed strong relationships with all levels in the business
  • Flexible in approach and ‘can do’ attitude
  • Great team player
  • Seeks opportunities to develop and learn.



 This overview gives you a feel for what you’ll be doing day to day but it’s not an A to Z.