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SMU Designer

SMU Designer

Job ID 
Position Type 
Permanent Full-Time
UK-London, Finchley (Global Headquarters)
Design & Creative

More information about this job




The Lacoste company was founded in 1933 and takes its name from René Lacoste, the world-renowned tennis player and sports enthusiast. René Lacoste did not like the traditional shirts used for tennis and teamed up with André Gillier, the owner of France's largest knitwear company, to create the knitted cotton piqué shirt that revolutionized the sportswear market.

Each design reflects the brand's DNA—classic, understated quality and luxury with a sophisticated blend of sports and fashion. These characteristics combine to create a unique style that distinguishes Lacoste footwear from other lifestyle brands.

Pentland Brands and Lacoste have joint ownership of the Lacoste footwear business.


Key Purpose of Job:

  • Under the direction of the Senior Designer / Design Manager create original design solutions that adhere to the brand values and visual brand language. As part of the design team you will be responsible for creating the “SMU” footwear range for key customers.



  • Research relevant areas of the market place seasonally to gather insights into consumers, cultures, markets, competitor product, colour & material and emerging trends.
  • Provide detailed reports following each research trip that inspires and quantifies the findings.
  • Leverage style sites such as WGSN to strengthen the product creation process.
  • Focussed research for every brief or material pack, looking into the Lacoste brand DNA, competitive landscape, construction, details, and pricing.
  • Conceptualise new footwear designs from inspiring mood boards, freehand ideation sketching, to final computer rendering and application of Colour & Materials.
  • Apply colours, materials and trims in line with the seasonal themes and brand direction.
  • Attend and participate in regular design step check meetings to discuss project status and review the work with superiors.
  • Work to all critical path deadlines.
  • Create and oversee team’s final tech packages and proactively follow the execution of all product details, including construction, colour, and material
  • Carry out seasonal development trips to the Asia factory network to follow up on submitted projects for the team when needed to by the business.
  • Keep files up to date and organized to ensure clear and accurate handovers.


Needs to have


  • Graduate level qualification in fashion, footwear, textile, product, graphic or industrial design.
  • Strong understanding of the footwear manufacturing process.
  • Proficient in Adobe Illustrator, Photoshop, Acrobat.
  • Broad knowledge of international trends.
  • Experience working with materials such as textiles and leathers.


Needs to be


  • Successful candidate should be organised, motivated, and able to demonstrate drive and initiative. The candidate should also have strong presentation and communication skills with strong brand empathy.  Able to manage and work to deadlines as well as multi-tasking.
  • Passionate individual who will bring drive and energy.
  • Fashion conscious, trend spotter, directional fashion flair combined with commercial sense.
  • Good interpersonal skills, diplomatic, persuasive.
  • Can-do attitude, working through obstacles.
  • Self-sufficient and comfortable working with minimum of supervision.
  • Personal stature that will inspire confidence through creative energy, drive and enthusiasm.
  • Able to collaborate cross functionally between Development, Category and Design.
  • A team player with strong international focus.
  • Able to communicate clearly and often, consistently both written and verbally.
  • Must have great organisation skills to ensure clear and accurate handovers.
  • Able to assist managers in organizational and administrative tasks.