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Marketing Wholesale Manager

Marketing Wholesale Manager

Job ID 
Position Type 
Permanent Full-Time
UK-London, Finchley (Global Headquarters)

More information about this job





LACOSTE is above all a legend


The legend of a fantastic tennis player, René Lacoste, a member of the famous French "Musketeers" Davis Cup Team and a star of the courts at Wimbledon, Forest Hills and Roland Garros.


The true story of "the Crocodile" dates back to 1927. René Lacoste liked to recount how this nickname came about and ultimately became a brand of worldwide renown.


“I was nicknamed "the Crocodile" by the American press, after I made a bet with the captain of the French Davis Cup Team. The public must have been fond of this nickname which conveyed the tenacity I displayed on the tennis courts, never letting go of my prey.”


In 1933, René Lacoste founded a company to manufacture the perfect tennis shirt. The original “1212” pique polo shirt featured the now legendary embroidered crocodile on the left breast - Lacoste was born and revolutionised sportswear and branding within sport.


Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.


We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Hunter, Butterfly Twists, Heidi Klein and Tracksmith.


We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. This year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.


We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.


In 1991 Pentland became the worldwide licensee for Lacoste footwear and in 2018 the two will come together to leverage the global reach of both brands for the growth of this iconic brand.


The JV aims to be renowned for its premium quality and innovative footwear, with an emphasis on sports-influenced styles.


Key Purpose of the Role:


Work with the Lacoste Footwear CEO to roll out and adapt operationally the global Lacoste marketing footwear strategy for wholesale needs on a seasonal basis, to ensure distribution channel needs are met with key assets & activation plans.  Manage marketing asset coordinator and respond to all marketing requests working closely with central brand team in Paris to find effective solutions in a timely and accurate manner. Functional link with Footwear Project Brand Manager based at Lacoste in Paris.



  • Newly created role that will report directly into the CEO
  • Build the wholesale strategy for footwear in priority distribution channels, ensuring all assets & considerations are included in the global strategic direction
  • Work cross functionally with product (UK) and marketing (France) teams to create the seasonal footwear marketing brief in order to bring key stories to life and deliver against strategic objectives & deliver aspirational, globally relevant marketing campaigns through central team in Paris.
  • Work across key priority markets to build lasting relationships with retailers & distributor partners by working with central marketing team to deliver first class marketing campaigns & activations in store.
  • Co-ordinate & communicate wholesale requests for any regional specific assets required to fulfil regional market needs (focused on specific regional buys).
  • Coordinate & supply the Lacoste Paris marketing team with an on-going calendar of regional wholesale activity including planned PR & Retail activities, budget and launch dates/locations.
  • Manage the asset marketing coordinator and collaborate on the delivery of regional specific wholesale collateral & keep wholesale partners up to date on progress
  • Work closely with Lacoste Paris to find the best solutions & response to international marketing requests, direct international requests to the correct function or team member & ensure follow up & action is delivered (i.e. Product, Customer Services, R&D, Legal, etc.)
  • Work with regional wholesale teams to source & supply branded merchandise / GWPs for events and launches (aligning with Lacoste Paris for sign off).
  • Collate and circulate regional best practice reports & quarterly activity newsletter updates (distribute internally & to global wholesalers).



What you need to have


• Strong experience of developing trade and shopper marketing plans across global markets, with proven success in developing recognised brands.
• Background in Sports / Fashion or a related marketing field preferred.
• Creative problem solver and strategic thinker, ability to work independently.
• Strong communication, negotiation, influencing and presentation skills
• A team player with strong leadership skills, ability to work remotely with central team located in France
• Proven ability to work within a critical path and meet deadlines, managing time efficiently to achieve completion of a professional standard of work.
• The ability to work across multiple functions with experience of working in a matrix structure a benefit
• Proficient in Microsoft Office & Adobe suite is an advantage
• Fluency in French a plus, but not required

What we need to see in you


• Very organised, structured and comfortable working with a minimum of supervision towards meeting short-term and long-term objectives
• A self-starter who can demonstrate an ability to use own initiative and who will thrive in a fast-paced environment
• A good communicator, both interpersonally and within a group.
• Able to work under pressure to tight deadlines and able to multi-task
• Organized and structured with their work load
• Asks questions and seeks understanding first
• Pushes oneself to exceed expectations
• Adaptable and versatile


This overview gives you a feel for what you’ll be doing day to day but it’s not an A to Z.