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Product Manager - Equipment (Speedo)

Product Manager - Equipment (Speedo)

Job ID 
Position Type 
Permanent Full-Time
Product Management
Pentland Brands

More information about this job


Pentland_Brands_Recruitment_Banner - icims


Building a family of brands, for the world to love, generation after generation


Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.


We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Hunter, Butterfly Twists, Heidi Klein and Tracksmith.


We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. Last year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.


We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.


For further information, please visit


Key Purpose of Job:


A critical role in delivering our seasonal ranges and product lines in-line with the critical path.  You will plan and deliver consumer-led product ranges that are compelling to partners, retailers and shoppers and deliver against the brand’s commercial targets, strategic priorities and brand positioning.




  • Managing the product range to deliver seasonal objectives and KPIs in-line with seasonal timelines.
  • Support building strategy by finding growth opportunities within category being managed.
  • Determine product solutions to deliver against brand strategy for the product category.
  • Manage delivery of the annual & seasonal plans including; range architecture, SCO count & productivity, product mix, pricing strategy, product segmentation, margin to build the category commercially.
  • Manage product lifecycle from birth to retirement and churn levels.
  • Deliver results within the matrixed structure and in keeping with Pentland’s principles.
  • Work with the Product Development and Sourcing teams to agree supply chain KPIs for the annual and seasonal range plans.
  • Identify market opportunity and consumer need for innovation, brief and working closely with the Innovation team to bring commercially feasible solutions that support and enhance brand plans
  • Determine range architecture based on consumer and competitor product benchmarking
  • Manage Special Make-Ups (SMUs) Policy and Control.
  • Write, submit and manage timely delivery of product briefs to design (and development) teams ensuring design output is commercially acceptable, within brand guidelines and meets the brief.
  • Analyse consumer needs and usage data to develop and manage a product range relevant for target markets, assisting and documenting product testing.
  • Deliver and execute key critical path meetings and milestones.
  • Identify and support implementation of process improvement opportunities.
  • Consolidate product detail (e.g. features & benefits) to support creation of marketing materials and training for sales teams and other adjacent functions.



                         What you need to have


  • Solid product management experience, preferably in this or a related category.
  • Working understanding of product lifecycle management (C2C) including how commercial and development changes / decisions impact the critical path, vendors and workers.
  • Strong understanding of consumer and experience of translating this into product benefits.
  • Strong analytical & reporting skills and ability to translate this into result.
  • Proven influencing skills with excellent presentation, communication and interpersonal skills.
  • Able to identify patterns and trends and the commercial aptitude to turn this into action.
  • Ability to present ideas and gain commitment at a senior level.
  • Capable negotiation skills.

                    What we need to see in you


  • Constantly showing initiative, being responsive to change and solving problems.
  • Passionate about product with an ability to understand consumer needs.
  • Able to work and communicate cross-functionally at a variety of levels across the business;
  • Perceived as credible with an expertise in their area and ability to challenge in pursuit of delivering their objectives.
  • Driven by delivery; self-motivated with a resilience to drive initiatives from beginning to end.
  • Flexibility to work independently or within a team and to travel as the role requires.




 This overview gives you a feel for what you’ll be doing day to day but it’s not an A to Z.