Building a family of brands, for the world to love, generation after generation
Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.
We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Hunter, Butterfly Twists, Heidi Klein and Tracksmith.
We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. Last year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.
We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.
For further information, please visit www.pentland.com.
Key Purpose of Job:
This role will ensure that Pentland footwear brands are winning at the point of purchase through market-leading standards of execution.
You will establish Pentland Footwear as the premium lifestyle footwear brands in UK retail by maintaining the highest levels of visual merchandising, working with stores during key marketing campaigns, and educating staff on the values and attributes of Pentland footwear via in-store and HQ product training.
This role will ensure that new product stories are communicated and merchandised as the focal point in
As a key brand guardian, ensure that the image and DNA of our brands is conveyed at all times and all points of contact for retailers and consumers.
Ensure you achieve the required amount of store visits to meet the brand objectives and report back regularly on challenges and progress.
Work closely with the Fied Marketing Manager and sales teams, to align store visits across territory with seasonal marketing activity and in-store product drop dates.
Drive mental and physical availability of Pentland footwear within territory. Document footwear position, and report on a monthly basis.
Proactive participation in inventory management, clearly feeding back to the Sales team on slow sellers, great sellers, issues and opportunities. Utilise this information and recommend new in-store, website and social media initiatives.
Form strong relationships with retailer marketing teams, regional VMs and store staff. Ensure store and HQ staff are up to date with seasonal product launches and product technical aspects. Develop and ensure the circulation of information and training packs.
Development of an annual training calendar and deliver multi-brand Pentland training days. Maintain a network of Pentland brand boutique ambassadors by providing on-the-job training, feedback, and recognition. Motivate the ambassadors to actively support your visual merchandising efforts and carry them out in between your visits. Collect monthly footwear reports from boutique ambassadors.
Monitor the roll out of unitary and POS in to key retail accounts, and coordinate the update of unitary graphics. Manage store roll out of promotional materials and window campaigns in your territory.
Implement and oversee any staff / consumer incentives, measure their effectiveness and report back accordingly.
Ensure ‘online’ stores present Pentland brands in the best way, by monitoring retailers websites to ensure they adhere to brand guidelines, whilst utilising the latest seasonal imagery. Feedback to the brands on website and social media assets for key retailers, on a quarterly and reactive basis. Keep well-informed of the latest retail techniques, reporting on what agencies are offering, and what competitors are activating in stores. Provide a point of view on why these techniques are of importance, and how competitors are delivering compelling propositions.
Lead quarterly showroom updates with Supply Chain teams, ensuring product is delivered from warehouses on time. Responsible for packing down showrooms, re-merchandising, and coordinating delivery of samples.
Aid sales team with showroom VM, prior to buying and product launch meetings including upkeep of showroom graphics and fixtures.
Produce and distribute a monthly VM update to Field Marketing Manager highlighting achievements, challenges and upcoming plans.
Attendance at appropriate product launches.
Utilise market data and insights from Insights team to establish credibility with store managers. Share retail information from market visits with Insights team to add more context to their data.
May be required to travel to JD & Foot Locker stores across France and Ireland.
What you need to have
Relevant experience in the retail industry or proven VM experience
Good knowledge and an interest in the lifestyle and fashion market
What we need to see in you
Proactive and creative in making it happen
Energetic, driven and determined
Inspiring, keep raising the bar
Able to use their initiative
Flexible (Out of hours work)
Willing to travel
This overview gives you a feel for what you’ll be doing day to day but it’s not an A to Z.