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Product Category Manager

Product Category Manager

Job ID 
Position Type 
Permanent Full-Time
UK-London, Finchley (Global Headquarters)
Category Management
Pentland Brands

More information about this job


Pentland_Brands_Recruitment_Banner - icims


Building a family of brands, for the world to love, generation after generation


Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.


We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Hunter, Butterfly Twists, Heidi Klein and Tracksmith.


We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. Last year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.


We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.


For further information, please visit


Key Purpose of Job:


A leader in the development of medium-long term category strategy that drives brand growth in key categories, markets & retailers. 


This role is critical in the planning and execution of consumer-led ranges that are compelling to our shareholders, partners, retailers and shoppers and deliver against our brands commercial targets, strategic priorities and brand positioning.



  • A senior manager and role-model within the brand’s product team.
  • Management of a product management team with the need to allocate and develop the team to deliver the brands product range requirements.
  • Highlight opportunities for growth within the category as part of the brand planning process to support the building of an achievable brand strategy.
  • Determine range roadmap and product solutions that deliver the brand strategy.
  • Accountable for annual & seasonal plans including range architecture, RRP hierarchy, SCO count & productivity, product mix, product segmentation and margin to meet agreed brand objectives.
  • Manage product lifecycle and churn levels to deliver agreed commercial and brand KPIs.
  • Operate effectively in a matrix structure, working closely with key functional teams across Commercial, Sales and Planning, Category Merchandising, Innovation, Design, Development, Sourcing, Finance, Legal, Marketing & Insights.
  • Identify market opportunity and consumer need for innovation and NPD and feed into the brand planning process.  Brief and work with the Pentland Innovation team to build commercially feasible solutions that support and deliver brand plans
  • Propose appropriate range architecture and positioning based on deep understanding of consumer and competitor landscape, product and feature benchmarking and brand strategy.
  • Write, submit and manage timely delivery of product briefs to design (and development) teams ensuring design output is commercially acceptable, within brand guidelines and meets the brief.
  • Sign off all Special Make-Ups (SMUs) ensuring they are aligned to the process policy and agreed controls (KPIS).
  • Ensure cross functional teams deliver all concept to consumer milestones aligned to the seasonal critical path.
    • (For brands where we are the licensee), work closely with the relevant Brand Director & Licensor to enhance decision making & gains range sign off at key stage gates.
    • (For brands where we are the licensor) Manage the operation of the product approval process ensuring partners deliver clear category direction & products that are aligned against brand positioning and brand plans.

Key stakeholders

  • Head of Product Category Management / Brand Directors / Licensee product teams / Design team / Product Development & Supply Chain team / Brand Management team / Finance & Category Analysis team / Sales & Planning team / Strategic Customer team / Innovation



                         What you need to have

  • Extensive category experience and understanding of the broader market the brand sits in.
  • Strong understanding and appreciation of the end to end concept-to-consumer (C2C) process.
  • Strong understanding of how to gain and translate consumer needs into product.
  • Experience in leading and developing teams of product managers, managing cross-functional matrix teams and working / collaborating effectively across a matrixed business.
  • Demonstrable success within category management roles.
  • Proven ability to propose, implement and deliver mid-term strategic initiatives.
  • Proven influencing skills at all levels of the business and especially with cross functional teams.

                    What we need to see in you

  • Able to create buy-in, support and belief in their plans within the organisation.
  • Capable of working and behaving in a way that is true to Pentland Brand’s principles.
  • Curious; quick to identify trends and patterns; always looking for ways to improve category performance.
  • Driven to exceed expectations, a self-starter and self-motivator.
  • Perceived as credible and an expert in their area with an ability to challenge upwards and across functions to drive initiatives through to completion.
  • Strongly analytical, solution driven and result oriented; able to consider both the bigger picture and scrutinise detail when necessary.
  • Excellent in presentation and interpersonal skills.  Able to convey complex issues simply and communicate with conviction and awareness of functional, cultural and regional differences.




 This overview gives you a feel for what you’ll be doing day to day but it’s not an A to Z.