• Digital Product Manager

    Location UK-London, Finchley (Global Headquarters)
    Job ID
    Position Type
    Permanent Full-Time
    Digital & Ecommerce
    Pentland Brands

    Pentland_Brands_Recruitment_Banner - icims


    Building a family of brands, for the world to love, generation after generation


    Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.


    We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Hunter, Butterfly Twists, Heidi Klein and Tracksmith.


    We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. This year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.


    We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.


    For further information, please visit www.pentland.com.


    Key Purpose of Job


    Own and drive product development strategy for a number of our brands in order to deliver a category-leading consumer experience of our brands.  




    • As the owner of the relationship with the relevant brand teams, you are responsible for forging strong relationships with brand teams and delivering on the brand vision in a digital context
    • Responsible for delivering the revenue targets of our brands and ensuring they are growing in line with brand plans
    • Creating the product roadmap and ensuring the digital experience is optimised through the customer journey
    • Driving the digital brand strategy in line with the overall brand strategy and manage the development, implementation and full lifecycle of products
    • Updating and improve the site capabilities using web analytics
    • Working on refining the overall user experience
    • Creating business requirements, wireframes and produce prototypes etc.
    • Running workshops, conduct user testing and optimise the customer experience
    • Constantly striving to identify new opportunities and commercially justify your decisions
    • Understanding and analysing product performance post launch
    • Performing competitor analysis and understanding the competitive landscape and how to stay ahead of the curve as regards product offerings, Web functionality, customer satisfaction etc
    • Taking full ownership over performance of your products – tracking results and ensuring products stay on target
    • Work as one with your peers across the digital team, particularly digital trading managers


    Key Stakeholders


    • Brand teams
    • Brand Director
    • Digital teams
    • Product teams
    • Innovation


    Needs to have


    • Have experience of managing B2C digital commerce products end to end within brand name organisations
    • Have the gravitas to influence at a senior level and able to make a real impact
    • Be extremely commercially aware decision maker
    • Have strong experience/understanding of Business Analysis, UAT, Copywriting, Web Analytics, Marketing, Design and Project Management.
    • Have experience with Google Analytics or other similar Online Analytical tools
    • Be proficient in modelling, analysing, researching and presenting findings
    • Be creative and innovative
    • Demonstrate first rate problem solving skills
    • Have excellent communication and numeracy skills
    • Use of Microsoft packages including Word, Excel and PowerPoint


    Needs to be


    • Highly collaborative and accustomed to working in matrix environments with multi-disciplinary teams
    • Highly commercial and driven to deliver growth
    • Excellent written and verbal communication skills
    • Good organisation and planning skills


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