• Conversion Rate Optimisation (CRO) Executive

    Location UK-Nottingham
    Job ID
    Position Type
    Permanent Full-Time
    Digital & Ecommerce
    Pentland Brands

    Pentland_Brands_Recruitment_Banner - icims


    Building a family of brands, for the world to love, generation after generation


    Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.


    We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Hunter, Butterfly Twists, Heidi Klein and Tracksmith.


    We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. This year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.


    We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.


    For further information, please visit www.pentland.com.


    Key Purpose of Job


    Own, implement and deliver continuous improvements to the brand user experience utilising best practice CRO, personalization and targeting strategies across Web, Mobile and associated platforms.





    • Work closely with Product, Trading and UX teams across our brands to develop test ideas gained from analysis of data and user findings
    • Brainstorm experiment plans and be active in the creation and implementation of them
    • Plan and prioritise split tests into a testing roadmap that is shared across the organisation
    • Manage the design and subsequent build of split tests
    • Measure and report on results of tests


    Key Stakeholders


    • Brand teams
    • Digital teams
    • Digital Product teams


    Needs to have


    • A degree in a numeracy-based subject e.g. Physics, maths, economic
    • A minimum of one year’s experience in A/B Testing
    • Ideally experience in MVT Testing
    • Experience in optimising online conversions 
    • Quantitative customer insights
    • Knowledge of how to create effective test plans
    • Familiarity with split testing software, ideally within the SalesForce/Visualsoft platforms 
    • Experience of how to analyse and report on test results to ensure high confidence levels
    • Use of Microsoft packages including Word, Excel and PowerPoint


    Needs to be


    • Highly collaborative and accustomed to working in matrix environments with multi-disciplinary teams
    • Highly commercial and driven to deliver growth
    • Naturally analytical with an excellent eye for detail
    • Good organisation and planning skills


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