• Digital Analytics Manager

    Location UK-London, Finchley (Global Headquarters)
    Job ID
    2018-3082
    Position Type
    Permanent Full-Time
    Category/Function
    Digital & Ecommerce
    Brand
    Pentland Brands
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    Pentland_Brands_Recruitment_Banner - icims

     

    Building a family of brands, for the world to love, generation after generation

     

    Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.

     

    We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Hunter, Butterfly Twists, Heidi Klein and Tracksmith.

     

    We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. This year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.

     

    We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.

     

    For further information, please visit www.pentland.com.

     

    Key Purpose of Job:

     

    To ensure data, analytics and insight is used at the heart of all decision making and developments within the Digital team

     

    Responsibilities

    • Undertake BAU (business as usual) and project/workstream specific consumer analysis, provide interpretation and recommendations in order to make informed data and insight led decisions on future activities.
    • Covers all areas of digital; online market, consumer, shopper, business sales/profit, pricing, on-site performance, acquisition, engagement.
    • Provides guidance, clarity and support to the team to ensure all developments are built with market and consumer needs in mind
    • Quarterly data and insight reviews across the team – across all devices, territories and platforms, (paid, owned & earned)
    • Key contact with Insights team to up-skill/increase digital knowledge within the business
    • Ability to link pieces of data and analyse in a robust manner e.g. controls, cannibilisation, appropriate methodologies.Undertaking analysis that is GDPR compliant
    • Expert within the team, helping wider understanding and the importance of nuances in data and what that means on associated actions.
    • Develops and runs site reporting and measurement – in conjunction with trading manager as appropriate
    • Keeps abreast of competitor activity – consumer sports brands and functionality they are using to maximise engagement or revenue
    • Key support in A/B testing programme
    • Key support in email segmentation and approach
    • Uses fact to inform team, business cases, workstreams, and strategic thinking - supporting solutions that balance brand and commercials
    • Embeds the use of, and educates the team on methodologies, and approaches to obtaining and using insight

     

    Key Stakeholders

    • Digital team
    • Insights
    • Brand Marketing teams
    • Finance
    • IT – Data

     

    Needs to have

    • Experience in an analytical role within a digital consumer-facing business
    • Proven experience of numeric data, statistical analysis and presentation skills
    • Extensive working experience with SQL (MySQL, SQL Server, BigQuery)
    • Experience with Python or any other Programming Language for data engineering processes
    • Experience working with APIs
    • Degree in a numeracy based subject eg. Mathematics, Physics
    • Ability to take complex data and translate into simple/easy to understand/meaningful information
    • Prioritisation skills
    • Probing and questioning to get to root of requirements/clarity on purpose.

    Needs to be

    • Experience in Google Analytics
    • Experience with 3rd Party Marketing Tools: eg (ideal) Certona, Reevoo, Demandware
    • Familiar with a dashboarding application

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