• CRM Executive

    Location UK-Nottingham
    Job ID
    Position Type
    Permanent Full-Time
    Digital & Ecommerce
    Pentland Brands

    Pentland_Brands_Recruitment_Banner - icims


    Building a family of brands, for the world to love, generation after generation


    Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.


    We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Hunter, Butterfly Twists, Heidi Klein and Tracksmith.


    We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. This year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.


    We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.


    For further information, please visit www.pentland.com.


    Key Purpose of Job:


    The role is responsible for planning and delivering Customer Relationship Management (CRM) strategies that drive consumer loyalty and retention to ensure we matter more to more consumers. CRM should ensure we’re there at the moments that matter.



    • Supporting the CRM Manager and working closely with brand and digital teams, define the appropriate lifecycle communications strategy that will drive retention rates and the lifetime value of our consumers across our brands. This includes working with consumer data to identify the appropriate segmentation and microtargeting strategies to deliver a better experience
    • Support the creation of a push communication calendar plan (email, push notifications, SMS etc) for a specific set of brands. Co-ordinating across teams to ensure it’s aligned with the wider plans e.g. acquisition, content etc.
    • Creates and briefs the relevant creative needed for communications including updating email templates and following correct processes for sign off
    • Utilise data in conjunction with the analytics team to monitor campaign performance and drive future performance improvement
    • Creates and sets-up a nursery and trigger programme to encourage repeat visits and purchases to the brand websites
    • Ensures all work undertaken is complaint with GDPR, Data Protection etc. 


    Key stakeholders

    • External: CRM Vendors
    • Brand Teams
    • Analytics Team
    • Insights
    • Digital

    Needs to have

    • Digital marketing and campaign coordination experience
    • Initiative based upon problem solving and analytics experience (Google Analytics / or similar)
    • Management of databases and/or large amounts of complex data
    • HTML/CSS experience would be advantageous 
    • Photoshop or InDesign skills would be advantageous
    • Use of Microsoft packages including Word, Excel and PowerPoint


    Needs to be

    • Intelligent team player with the ability to work independently
    • Driven and proactive attitude
    • High attention to detail and problem solving skills


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