• Assistant Brand Manager - Team Sports

    Location UK-Nottingham
    Job ID
    2018-3195
    Position Type
    Permanent Full-Time
    Category/Function
    Brand Management
    Brand
    Pentland Brands
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    Pentland_Brands_Recruitment_Banner - icims

     

    Building a family of brands, for the world to love, generation after generation

     

    Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.

     

    We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Hunter, Butterfly Twists, Heidi Klein and Tracksmith.

     

    We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. Last year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.

     

    We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.

     

    For further information, please visit www.pentland.com.

     

    Key Purpose of Job:

     

    To assist in the implementation of brand plans and marketing activity, ensuring effective delivery of activity to help achieve short and long-term sales, profit and brand KPI targets.

    Responsibilities

    • Working collaboratively with the Insight function build strong knowledge of consumer, category and market for a specific area of responsibility, supporting Brand Manager
    • Supporting the Senior / Brand Manager on the development and execution of marketing activity
    • Support the Senior/ Brand Manager in executing elements of the Brand Plan via collaborative cross functional working with teams (both internal and external). Examples could include:
      • Ensuring consumer propositions are tested against defined KPI’s prior to launch;
      • Supporting preparation of business cases
      • Briefing product requirements to meet identified consumer needs;
      • Working with Customer team to identify distribution, availability opportunities in key markets;
      • Supporting the delivery of an innovation pipeline with Innovation & Insights teams
      • Development and co-ordination of marketing activity execution in key markets.
    • Lead specific projects or initiatives through strong project management to deliver against assumptions and timings set out in the business case.
    • Support the delivery of elements of brand development projects, including – brand strategy and plan; brand positioning and guidelines; communications and media planning.
    • Management and control of dedicated budget including identification of projects to drive efficiency.
    • Support international partners through effective communication of campaign activation plans, guidelines, best practices across key markets.
    • Ensuring that marketing assets are effectively stored (and destroyed when required) and distributed to other teams (internal and external) that require them.
    • Support Customer team in the planning and execution of launches/conferences.
    • Lead on producing seasonal materials such as catalogues/ trade assets/ photoshoots/ guidelines
    • Regular reporting of brand performance and recommendations/ learnings back to business

     

     

                             What you need to have

    • Previous experience in a branded business or marketing agency.
    • A passion for consumers, marketing and a good grasp of holistic brand management/building.
    • Evidence of delivering brand growth activity across elements of the marketing mix (pricing, product, innovation, distribution, communication).
    • Exposure of working on consumer communications and advertising development
    • Good communication skills with an ability to present confidently in a concise manor across all formats.
    • Ability to utilise data & insights to diagnose and recommend clear business actions.
    • Project management skills – delivering multiple projects across multiple timelines
    • Commercial acumen – good understanding of the impact of multi-lever brand activity on commercial performance

                        What we need to see in you

    • Action Focussed; able to get things done at pace to a high quality
    • Passionate and positive. Wanting to progress with a ‘can do’ approach to work and problem solving.
    • Able to proactively search, identify and offer up ideas and solutions
    • Adaptable; able to switch onto different initiatives quickly when the need arises
    • Organised – ability to prioritise effectively, manage multiple projects
    • Influencer – ability to inspire confidence, and influence cross-functional teams and stakeholders.

     

     

     This overview gives you a feel for what you’ll be doing day to day but it’s not an A to Z.

     

     www.pentland.com                                     https://careers-pentland.icims.com/                                    

     

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