• Shopper Marketing Executive

    Location UK-Nottingham
    Job ID
    Position Type
    Permanent Full-Time
    Sales and Business Development
    Pentland Brands

    Pentland_Brands_Recruitment_Banner - icims


    Building a family of brands, for the world to love, generation after generation


    Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.


    We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Hunter, Butterfly Twists, Heidi Klein and Tracksmith.


    We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. Last year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.


    We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.


    For further information, please visit www.pentland.com.


    The role


    This role is responsible for supporting in the development of brand aligned shopper activation strategy and objectives for Pentland active brands. This role delivers a best in class shopper experience when shoppers choose to engage with our brands across the full shopper journey; aligned with brand, regional and channel plans. This role ensures in store displays and store refits are executed in line with brand standards. Supporting the Shopper Marketing Manager delivering the tailored customer marketing plans.


    This role will require you to support the Shopper Marketing Manager in developing shopper marketing strategies with brand activation colleagues, sharing best practice and delivering the required activation trackers. You will work with the customer business teams and shopper design and merchandising team to articulate the customer activation vision that enables excellence in implementation across customers in the UK and Ireland market.




    • To support in the delivery of the customer and channel activation plan that inspires and excites our customers and shoppers with accountability for the brand execution aligned to regional/brand/channel customer plans; supporting the delivery of our ambition with our customers and alignment with the commercial calendar
    • Proposing activation plans by customers/accounts to deliver the brand communication objectives across the relevant touch points of each customer’s Shopper journey including promotions and new product launches to influence behaviour. Deliver and execute in stores demos + experiential concepts as required.  Develop breadth of influence through a proactive contact strategy within a defined customer.
    • Partner with appropriate brand, digital & social media marketing teams to deliver 360 degree customer activation where relevant and own any tailored creative briefs by engaging with relevant agencies where required to deliver tailored customer content / materials
    • Work closely with sales and planning function and shopper insights team to gain greater understanding of consumers & shoppers and analyse trends to scope, recommend and execute plans, identifying opportunities and areas for improvement within assigned customer across the Pentland brands
    • Responsible for ensuring clear internal communication of plans and activity via briefing notes and customer activation calendar.
    • Understand and recommend ways in which category management projects could be executed within your specific accounts and co-marketing opportunities to reinforce Pentland’s category captainship and maximize identified growth drivers.
    • Develop POS materials and engage with the field activation teams as required. Support in the ensuring all projects are owned, managed and measured, taking necessary interventions to keep up on track. This will include the design and content decisions for customer- specific literature, customer events, VM store builds, Retailer online, Direct Mail and other digital executions.
    • Monitor, evaluate and diagnose brand activation and competitors to ensure ongoing continuous improvement and advise commercial teams on maximising return on our investment with the customer and improvement of go to market execution.
    • Play a key part throughout the customer sell-in process supporting to ensure delivery of key propositions through proactive shopper activation plans, including the set-up of showrooms and trade shows to support delivery of the customer plan and growth ambitions
    • To be an active member of the UK Active Division Customer team, communicating activation plans to customer teams and UK leads facilitating, sharing & reapplying learnings that allows us to work more effectively in a ‘One Pentland’ way



                             What you need to have


    • Proven track record of planning and delivering projects with an understanding of Shopper Marketing
    • Ability to build a persuasive selling story
    • Commercial acumen
    • Experience of working in a multi-functional team & working in a matrix environment; managing key stakeholders across multiple working locations
    • Strong communication skills both internally & externally.
    • Experience of managing multiple projects, deadlines and competing priorities
    • Strong planning, organisational and prioritisation skills are required.
    • Understanding of retail and commercial models
    • Knowledge of competition law
    • Negotiation trained (beneficial)
    • Prepared to travel UK and Ireland as required

                        What we need to see in you


    • Able to demonstrate a passion for bringing the voice of the shopper and customer in to the business
    • Able to deliver brilliant execution, be thorough and apply high standards in everything you do
    • Confident, professional and articulate communicator
    • Challenge and recommend new ideas.
    • Pro-active, exceptionally well organised and able to prioritise behind areas adding greatest Pentland value
    • Tenacious, flexible and resilient, driven to achieve even when faced with obstacles
    • An ambassador for Pentland Brands
    • Numerate, analytical and comfortable using data and insight to inform thinking.
    • High tenacity & passion to achieve via influence
    • Works with customers and internally to implement solutions 



     This overview gives you a feel for what you’ll be doing day to day but it’s not an A to Z.


     www.pentland.com                                     https://careers-pentland.icims.com/                                    



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