Building a family of brands, for the world to love, generation after generation
Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.
We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Hunter, Butterfly Twists, Heidi Klein and Tracksmith.
We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. Last year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.
We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.
For further information, please visit www.pentland.com.
This role is responsible for supporting in the development of brand aligned shopper activation strategy and objectives for Pentland active brands. This role delivers a best in class shopper experience when shoppers choose to engage with our brands across the full shopper journey; aligned with brand, regional and channel plans. This role ensures in store displays and store refits are executed in line with brand standards. Supporting the Shopper Marketing Manager delivering the tailored customer marketing plans.
This role will require you to support the Shopper Marketing Manager in developing shopper marketing strategies with brand activation colleagues, sharing best practice and delivering the required activation trackers. You will work with the customer business teams and shopper design and merchandising team to articulate the customer activation vision that enables excellence in implementation across customers in the UK and Ireland market.
What you need to have
What we need to see in you
This overview gives you a feel for what you’ll be doing day to day but it’s not an A to Z.