• Digital Acquisition Executive

    Location UK-Nottingham
    Job ID
    2018-3205
    Position Type
    Fixed Term Full-Time
    Category/Function
    Digital & Ecommerce
    Brand
    Pentland Brands
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    Pentland_Brands_Recruitment_Banner - icims

     

    Building a family of brands, for the world to love, generation after generation

     

    Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.

     

    We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Hunter, Butterfly Twists, Heidi Klein and Tracksmith.

     

    We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. Last year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.

     

    We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.

     

    For further information, please visit www.pentland.com.

     

    Key Purpose of Job:

     

    This role will support the Digital Acquisition Manager in the delivery of the digital marketing plan, working with our agency and key internal stakeholders to ensure we’re optimising activity that will deliver against our revenue objectives.

     

    Responsibilities

    • Alongside the Digital Acquisition Manager, is responsible for the acquisition of new customers across our portfolio of brands.
    • Key point of contact between the business and the digital agency in ensuring the management of all PPC, Paid Social, Display and Affiliate Marketing activity
    • Ensures all brands have a clear marketing plan, working closely with Content & Community on paid for social.
    • Partners with the Digital Trading Managers and Executives to align calendar plans and promotions.
    • Constantly analyses and reports on performance to ensure that we’re maximising the opportunity to grow our ecommerce websites.
    • Provides input to the budgeting and planning process.
    • Supports on wider acquisition activity as required, e.g. partnerships
    • Provides updates at the weekly trading meeting and takes immediate action on any tasks allocated to them to drive performance, liaising with digital agency as needed
    • Provides input on improvements that can be made onsite to increase the conversion of visitors e.g. working on landing pages with the CRO Executive

     

     

                             What you need to have

     

    • Strong analytical skills with experience of Google Analytics and Google AdWords
    • Experience with platforms equivalent to Salesforce Marketing Cloud or Oracle Marketing Cloud is desirable
    • Robust understanding of all digital marketing channels
    • Experience of effectively managing agencies
    • Use of Microsoft packages including Word, Excel and PowerPoint

                        What we need to see in you

     

    • Flexible and able to deal with competing demands supporting multiple brands and websites
    • A good communicator and able to present complex data in simple form with recommendations
    • A team player
    • Highly analytical and at home in a data-driven environment

     

     

     This overview gives you a feel for what you’ll be doing day to day but it’s not an A to Z.

     

     www.pentland.com                                     https://careers-pentland.icims.com/                                    

     

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