• SEO Executive FTC

    Location UK-Nottingham
    Job ID
    2018-3206
    Position Type
    Fixed Term Full-Time
    Category/Function
    Digital & Ecommerce
    Brand
    Pentland Brands
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    Pentland_Brands_Recruitment_Banner - icims

     

    Building a family of brands, for the world to love, generation after generation

     

    Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.

     

    We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Hunter, Butterfly Twists, Heidi Klein and Tracksmith.

     

    We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. Last year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.

     

    We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.

     

    For further information, please visit www.pentland.com.

     

    Key Purpose of Job:

     

    This role will support the Digital Acquisition Manager in the delivery of the SEO roadmap, working with our agency and key internal stakeholders to drive growth across our portfolio of brands.

     

    Responsibilities

    • Alongside the Digital Acquisition Manager, is responsible for the delivery of the SEO roadmap
    • Key point of contact between the business and the digital agency in ensuring the delivery of the SEO technical audits
    • Champions SEO best practice to increase traffic and rankings
    • Works with the Digital Acquisition Manager and the Content & Community Manager on delivery on a content audit for brands
    • Constantly analyses and reports on performance to ensure that we’re maximising the opportunity to grow our ecommerce websites
    • Works with the digital agency to create and implement optimised meta data and conduct backlink audits across our brands websites
    • Provides support to the UX team on taxonomy changes across brands
    • Regularly audits our websites and provides recommendations for improvement
    • Work with key team members on new website launches to ensure we are SEO optimised from a technical and content perspective

     

     

                             What you need to have

     

    • Proven hands-on SEO copywriting experience
    • Strong analytical skills with experience of Google Analytics and Google Search Console
    • Experience working with an enterprise level CMS
    • Experience uses SEO analytics tools
    • Experience of effectively managing agencies
    • Use of Microsoft packages including Word, Excel and PowerPoint
    • Experience recommending and creating SEO friendly content

     

                        What we need to see in you

     

    • Flexible and able to deal with competing demands supporting multiple brands and websites
    • A good communicator and able to present complex data in simple form with recommendations
    • A team player
    • Highly analytical and at home in a data-driven environment

     

     

     This overview gives you a feel for what you’ll be doing day to day but it’s not an A to Z.

     

     www.pentland.com                                     https://careers-pentland.icims.com/                                    

     

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