• Visual Merchandiser North - 9 month FTC

    Location UK-Field Based
    Job ID
    2018-3229
    Position Type
    Fixed Term Full-Time
    Category/Function
    Marketing
    Brand
    Pentland Brands
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    Pentland_Brands_Recruitment_Banner - icims

     

    Building a family of brands, for the world to love, generation after generation

     

    Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.

     

    We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Karen Millen and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Endura, Hunter, Butterfly Twists, Heidi Klein and Tracksmith.

     

    We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. Last year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.

     

    We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.

     

    For further information, please visit www.pentland.com.

     

    Key Purpose of Job:

     

    This role will ensure that Pentland active brands are winning at the point of purchase through market-leading standards of execution.

    You will establish Pentland as the premium active brands in UK retail by maintaining the highest levels of visual merchandising, working with stores during key marketing campaigns, and educating staff on the values and attributes of Pentland active brands via in-store and HQ product training.

    This role will ensure that new product stories are communicated and merchandised as the focal point in

     

    Responsibilities


    As a key brand guardian, ensure that the image and DNA of our brands is conveyed at all times and all points of contact for retailers and consumers.

     

    Retail 

    • Activation and ensuring compliance of the Pentland active brands Retail Brand Standards through in store visual merchandising
    • Ensure you achieve the required amount of store visits to meet the brand objectives and report back regularly on challenges and progress. 
    • Work closely with the Field Marketing Manager and sales teams, to align store visits across territory with seasonal marketing activity and in-store product drop dates.
    • Drive mental and physical availability of Pentland active brands within territory. Document active position, and report on a monthly basis.
    • Proactive participation in inventory management, clearly feeding back to the Sales team on slow sellers, great sellers, issues and opportunities.
    • Form strong relationships with retailer marketing teams, regional VMs and store staff. Ensure store and HQ staff are up to date with seasonal product launches and product technical aspects. Develop and ensure the circulation of information and relevant training packs.
    • Development of an annual training calendar and deliver multi-brand Pentland training days. Maintain a network of Pentland instore ambassadors by providing on-the-job training, feedback, and recognition. Motivate the ambassadors to actively support your visual merchandising efforts and carry them out in between your visits.
    • Monitor the roll out of unitary and POS in to key retail accounts, and coordinate the update of unitary graphics. Manage store roll out of promotional materials and window campaigns in your territory.
    • Implement and oversee any staff / consumer incentives, measure their effectiveness and report back accordingly.
    • Be confident to challenge the retail environment and proactively suggest ideas and actions to drive the in store VM proposition and sell through
    • Scoping of store spaces for the suggestion of best visual merchandising solutions

     

    Other: 

    • Produce and distribute a monthly VM update to Field Marketing Manager highlighting achievements, challenges and upcoming plans.
    • Attendance at appropriate product launches.
    • Utilise market data and insights from Insights team to establish credibility with store managers. Share retail information from market visits with Insights team to add more context to their data.
    • May be required to travel to stores in Europe occasionally.

     

     

                             What you need to have

     

    • Relevant experience in the retail and active/sports industry
      Proven VM experience
      Ideally experience in a regional role
    • Excellent planning and organisation skills
    • Excellent interpersonal and communication skills
    • Excellent time management
    • Good confident presentation skills
    • Strong creative flair and effective problem solving abilities
    • Technical product knowledge
      Ability to coach and train
    • Good knowledge and an interest in the lifestyle and fashion market
    • Full clean driving licence

                        What we need to see in you

     

    • Confident
    • Hard working
    • Proactive and creative in making it happen
    • Energetic, driven and determined
    • Inspiring, keep raising the bar
    • Able to use their initiative
    • Team player
    • Honest
    • Flexible (Out of hours work)
    • Willing to travel

     

     

     This overview gives you a feel for what you’ll be doing day to day but it’s not an A to Z.

     

     www.pentland.com                                     https://careers-pentland.icims.com/                                    

     

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