The Endura brand, established in 1993, has been synonymous with inventive, bulletproof kit that relishes the stresses that any kind of biking subjects it to. From Mountain to Road, Urban Commute to Triathlon they are #AllTribesOneClan, with a philosophy of Renegade Progress which defies convention and embraces the radical to create game-changing products.
From the first protos made on a kitchen table in Edinburgh, Endura has evolved into an admired global brand with a rack of game-changing and award-winning products. Endura supports an impressive roster of world class athletes including Movistar Team, trials sensation Danny MacAskill and downhill siblings the Athertons of Trek Factory Racing. Its products are available in over 40 countries worldwide.
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