• Retail Sales Operation Manager, China

    Location CN-Shanghai
    Job ID
    Position Type
    Permanent Full-Time

    Asia Banner


    Building a family of brands, for the world to love, generation after generation



    We are a global business


    Pentland Asia is the Asia-based subsidiary of Pentland Group managing our brands in terms of business development and sourcing. Our head office is in Hong Kong, with offices in China (Shenzhen), Vietnam (HCM City), Thailand (Bangkok), Indonesia (Jakarta), India (Chennai), and Japan (Tokyo).


    Pentland Group is a privately owned third-generation family business, and the name behind some of the world’s best sports, outdoor and fashion brands. We own Berghaus, Canterbury, Speedo, Boxfresh, Brasher, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Lacoste Chaussures and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in Butterfly Twists and Hunter Boot. With sales coverage across 200 countries, our brands are loved by people over the world.


    The Group is also the majority owner of JD Sports Fashion plc, which operates over 800 sports, fashion and outdoor stores across Europe.



    We are family

    We are a global and diverse family, having more than 19,000 employees worldwide. Our state-of-the-art global headquarters is based in North London (UK), and in the UK alone, we have people of 17 different nationalities, speaking 23 languages. Our global teams are united in a mutual respect and a desire to move the business forever forward.



    A great place to work


    In 2014, the Great Place to Work® Institute named us one of the top 10 Best Workplaces in the UK and one of the top 20 Best Workplaces in Europe. We were placed higher than any other retailer, brand owner or marketing company and were the only sports, outdoor or fashion brand-owner to make the 2014 UK list. In our global employee survey, over 80% of our employees said Pentland is a great place to work.





    Brand Management, Fashion, Apparel, Footwear, Business Development, Licensing, Retail, Supply Chain, IT, Finance, HR, Creative, Marketing, Communications, Sport, Outdoor





    We have won a number of prestigious international awards in recognition of excellence, best practice, innovation and outstanding business achievements, so whether you’re a customer, partner or a potential employee, you can be sure that you’re in safe hands:


    - The Queen’s Award for Enterprise in the International Trade category for 2013

    - Top 10 Best Workplaces in the UK for 2014

    - Top 20 Best Workplaces in Europe for 2014

    - Top European Family Business of the Year 2014

    - ‘Overall Winners’ of Chartered Institute of Personnel and Development (CIPD) People Management Awards 2014

    - ‘Best Employee Engagement Initiative’ of Chartered Institute of Personnel and Development (CIPD) People Management Awards 2014




    Company Website -



    LinkedIn (ID: “Pentland Brands”) -



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    ID: “PentlandAsia”




    Please visit:


    - JobsDB.com and search "Pentland Asia" for our vacancies in Hong Kong.


    - 51job.com & ShoesHR.com and search "攀岭" for our vacancies in Mainland China.



    Key Purpose of Job:



    The Retail Sales Operation Manager, China is responsible for developing and operating retail network in the focused cities and areas define by the company. He or she is also responsible for executing a set of sales and distribution strategies across all brands in the Active division with focus on brand Speedo in the initial phase. He or she will be responsible for leading the roll out of a retail store network in Shanghai and potentially other cities and areas and providing the best service and shopping experience to consumers.


    Establish & own objectives and goals of retail channels and ensure they are being delivered by leading the retail organization effectively and working closely with the brand, product, demand, supply, Go-to-Market, finance and HR teams.


    Protect Speedo’s brand position in the market of China. Ensure high quality and consistencies of retail implementation in all stores in terms of brand image including retail operations, visual merchandising, pricing and promotional activities.


    Establish and maintain professional and excellent business partnership with customers including mall developers, department store management, key accounts and decision makers in strategic POU’s.





    • Develop professional relationship with landlord and department stores so that Pentland is able to expand retail network according to plan.
    • Establish and develop the best retail operation teams to provide customers and consumers the best experience of Pentland’s brands.
    • Lead the implementation of sales and retail strategies in Shanghai and other priority cities of China to deliver expected commercial results including sales value, volume quantity, profitability, per square meter productivity, like-for-like growth target, market share, forecast accuracy, cost and staff turnover rate.
    • Assist and support Head of Sales China in developing retail expansion plans, annual budget plans and driving related business planning processes.
    • Provide adequate training and coaching to the retail operation teams on a regular basis to drive continuous improvement of sales operations and management.
    • Collaborate and align with related functions in terms of channel priorities, product leaunches and sales plans so to achieve business objectives.
    • Drive bottom-up monthly sales forecasts and develop retail annual budgets according to planning process requirement.
    • Conduct annual, quarterly, monthly and weekly KPIs and goal setting for the team, develop relevant and adequate pay schemes to incentivize retail sales teams based on pay for performance.
    • Provide regular assessment and reports of the competition in terms of sales & distribution network, pricing structure and retail operations.
    • Build and maintain professional relationships with all business partners to ensure sustainable business development.
    • Evaluate regularly customers’ credit situation and manage business risks proactively.



     What you need to have

    • Minimum 10-year experience of managing retail sales and operations with at least experience in managing a team of 60 people.
    • Significant experience of working with developers and buyers in Shanghai and other major cities.
    • Strong understanding with experience in both retail operations and delivering multiple KPIs incl. sales value, volume, margins, discounts, credit.
    • Strong negotiator in trading terms and store locations
    • Strong planning & organisation skills in sales team scheduling and sales targets
    • Strong people skills and leadership
    • Native Speaker in Mandarin & Simplified Chinese
    • Experience of having worked in a matrix environment preferable

     What we need to see in you

    • An excellent communicator with adequate written & verbal communication skills.
    • Strong commercial acumen.
    • A good relationship builder, with both customers and colleagues alike.
    • Determined and self-motivated with a passion for goal delivery.
    • Able to quickly and easily integrate and influence cross-functionally at local level within the business.
    • PC literate; particularly on Microsoft Word, PowerPoint and Outlook.
    • Strong persuasive & influencing skills, with high cultural sensitivity and self-awareness.


     This overview gives you a feel for what you’ll be doing day to day but it’s not an A to Z.



     www.pentland.com                                     https://careers-pentland.icims.com/                                    



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