• Marketing Manager

    Location US-New York (USA offices)
    Job ID
    2018-3316
    Position Type
    Permanent Full-Time
    Category/Function
    Marketing
    Brand
    Pentland Brands
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    Careers2

     

    Building a family of brands, for the world to love, generation after generation

     

    Pentland is the name behind some of the world’s best sports, outdoor and fashion brands.

     

    We own Berghaus, Canterbury of New Zealand, Speedo, Boxfresh, Ellesse, KangaROOS, Mitre, Prostar and Red or Dead. We are also the global licensee for Karen Millen and Ted Baker footwear, the UK licensee for Kickers, and are shareholders in other companies such as Endura, Hunter, Butterfly Twists, Heidi Klein and Tracksmith.

     

    We’re a third-generation, family-owned business – and we retain strong family values. We care about people, and that’s what drives our day-to-day work. Last year the Great Place to Work® Institute recognised Pentland Brands the 11th Best Workplace in the UK and the 16th Best Workplace in Europe. Our global headquarters is in the UK and we employ 2,000 people across 20 countries around the world.

     

    We believe that doing business the right way, with respect for people and the environment, is essential for ensuring our long-term sustainability - generation after generation. The Pentland values are at the heart of what we do and how we interact with the world around us.

     

    For further information, please visit www.pentland.com

     

    Key Purpose of Job:

    The Marketing Manager will support the on brand execution of marketing initiatives for the US brands.

    • Develop regionally relevant executions to support overall brand strategies through: In Store presentation, Visual Merchandising, Social Media, Press, Coop investments and Events
    • Manage and measure the success of all marketing activities for the US
    • Serve as senior role within the Marketing team for North America; key stakeholder for relationship management with Brand owners in US
    • Share brand successes with regional and global team as a form of best practices
    • Partner with Commercial team to understand seasonal needs to drive sell through with key retailers and increase awareness

    Responsibilities

    • Create regional strategies to execute against global vision and long term goals of the brand
    • Seasonally develop a marketing calendar for North American region to include all marketing initiatives while keeping in line with the brand’s global messages
    • Act as liaison with regional brand executives for all marketing projects
    • Manage annual marketing budget for the US and Canada
    • Ensure communication through monthly recaps for marketing activities
    • Attend all sell in appointments for brands with key customers; as well as seasonal sales meetings
    • Oversee direction for brand showcases such as: tradeshow booths, showrooms, in store POS and visual merchandising
    • Work in close partnership with Sales teams to identify potential new business opportunities supported through marketing efforts

     

     

     What you need to have

    • Bachelor’s degree required
    • 3-5 years’ experience within Marketing, Communications or PR preferred
    • Knowledge of Sales & Marketing strategy and Brand positioning preferred
    • Strong experience working with influencers, retail partners and commercial teams
    • Ability to manage annual budgets
    • Polished verbal and written communication and presentation skills
    • Proficiency in Microsoft including Excel, PowerPoint, Access and Outlook
    • Ability to function and thrive in a matrix structure

    What we need to see in you

    • Confident, professional and articulate ambassador for North America
    • Proactive, exceptionally well organized and able to prioritize and multi-task behind areas adding greatest value
    • Able to liaise and influence and build relationships with people at all levels, including our customers
    • Strong leadership, gravitas, and influencing skills
    • Understanding of retail marketplace in the US
    • Dedicated to maintaining high standards
    • Well-groomed communicator and presenter to all stakeholders

     

     

     This overview gives you a feel for what you’ll be doing day to day but it’s not an A to Z.

     

     www.pentland.com                                     https://careers-pentland.icims.com/                                    

     

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