• Senior Public Relations Executive

    Location UK-London, Finchley (Global Headquarters)
    Job ID
    Position Type
    Permanent Full-Time
    Pentland Brands


    Building a family of brands, for the world to love, generation after generation.


    We are Pentland Brands, a global family business bringing some of the most loved active and footwear brands to millions of people around the world.


    We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, ellesse, Boxfresh, SeaVees, KangaROOS and Red or Dead. We’re the global licensee for Karen Millen footwear and Kickers in the UK.  We also have a joint venture partnership for Lacoste footwear.


    All our brands have their own unique identities and every one of them is powered by Pentland. We have more than 1,400 employees worldwide and we’re always on the lookout for talented, enthusiastic people to help shape our future.


    We celebrate differences and give everyone the freedom to innovate and develop, be it through creative working environments or learning opportunities. Our brands are there in the moments that matter - being there for more people, in more of those moments, drives everything we do.


    At Pentland, we’re guided by four principles, we use these to make sure we’re not only doing a great job, but we’re doing it in the right way:


    • Success is a team game
    • With clarity and courage
    • Better as standard
    • In good conscience


    To find out more go to www.pentland.com or follow @pentlandbrands on Twitter, LinkedIn, Instagram or Facebook. 


    The role you’d play:



    +      With support from the Head of External Communications, develop the annual Pentland Brands media relations plan and schedule, aligned to the overall external communications strategy and plans.

    +      Work closely with the Communications team to ensure external and internal communications plans and activities are aligned.


    Media relations

    +      Manage day-to-day media enquiries or escalate as required

    +      Proactively seek out and pitch stories and interviews to target B2B media

    +      Identify media opportunities, that add value to the business, and pitch ideas / proposals to the business

    +      Develop and manage online media database contact lists

    +      Monitor, measure and report media coverage

    +      Monitor the media relations email inbox daily and ensure appropriate responses are shared in a timely manner



    +      Write and distribute Pentland Brands press releases, press packs, biographies and company profiles

    +      Write media interview briefs and support senior management in preparing for, and during, media interviews

    +      Source and write news stories, features and interviews for distribution across Pentland Brands internal and external channels

    +      Develop a library of films and images suitable for media

    +      Manage and keep updated the Pentland Brands external presentations and tools


    External stakeholders / influencers

    +      Promote Pentland Brands relationship and activities with key external stakeholders / influencers (online and offline)

    +      Support the business in developing engaging partner and retail customer communications


    Events & awards

    +      Manage, co-ordinate and promote VIP / media visits and / or press days

    +      Develop and manage the speaker and awards schedules (external)

    +      Co-ordinate the media training schedule


    Business support

    +      Organise photo-shoots and filming, as required

    +      Write creative briefs and work with the in-house creative agency to deliver them brilliantly

    +      Create and collate post-event analytics, surveys and reports

    +      Upload content onto Pentland.com and social media channels, as required


    What you need to have:


    +      Previous industry experience (in-house press office or PR agency)

    +      Relevant degree or equivalent qualification

    +      CIPR membership and/or qualifications an advantage

    +      Media relations experience, and a strong media contact book, is essential

    +      Experience of working in or with a fast-paced corporate international business(es)

    +      Strong understanding of the news agenda, what journalists need and what makes a compelling story

    +      Good understanding of online and social media channels

    +      Good understanding of how to promote influencer relationships and activities

    +      Experience of creating compelling stories and narratives in a commercial environment

    +      Excellent writing, planning and organisational skills

    +      Excellent proof-reading skills, a strong eye for detail is essential

    +      Strong communications and influencing skills

    +      An understanding of human behaviour and the impact of good communication

    +      Experience of managing media relations around acquisitions and divestments an advantage


    What we need to see in you:


    +      Creative and dynamic

    +      Passionate about media relations

    +      A collaborative team player

    +      A self-starter, able to work independently

    +      Diligent and with a strong eye for detail

    +      Solutions-focused and proactive

    +      Curious with a strong desire to learn and grow

    +      Calm under pressure and able to balance competing demands

    +      Able to manage relationships at all levels

    +      Confident in pitching to media, presenting and pitching ideas and stories


     This overview gives you a feel for what you’ll be doing day to day but it’s not an A to Z.


     www.pentland.com                                     https://careers-pentland.icims.com/                                    



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