Global Partner Marketing Lead

Location UK-Nottingham
Job ID
2021-4046
Position Type
Permanent Full-Time
Brand
Pentland Brands

 

Careers2

Building a family of brands, for the world to love, generation after generation.

 

We are Pentland Brands, a global family business bringing some of the most loved active and footwear brands to millions of people around the world.

 

We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, ellesse, SeaVees, KangaROOS and Red or Dead. We’re the UK licensee for Kickers and have a joint venture partnership for Lacoste footwear.

 

All our brands have their own unique identities and every one of them is powered by Pentland. We have more than 1,400 employees worldwide and we’re always on the lookout for talented, enthusiastic people to help shape our future.

 

We celebrate differences and give everyone the freedom to innovate and develop, be it through creative working environments or learning opportunities. Our brands are there in the moments that matter - being there for more people, in more of those moments, drives everything we do.

 

At Pentland, we’re guided by four principles, we use these to make sure we’re not only doing a great job, but we’re doing it in the right way:

 

  • Success is a team game
  • With clarity and courage
  • Better as standard
  • In good conscience

 

To find out more go to www.pentland.com or follow @pentlandbrands on Twitter, LinkedIn, Instagram or Facebook. 

 

The role:  

 

Speedo operates a number of distribution models around the world, from D2C to Subsidiary, from Distributors & Licensees to Retailers, and each of those distribution models hold an array of stakeholders who we partner with to ensure Speedo is successful in meeting the needs of our end consumers, and in winning our unfair share of market.  

 

The Global Partner Marketing Lead is accountable for making sure that our brand and our products show up brilliantly at the point of purchase in all our markets by creating a world class tools & assets that support & empower our markets & partners to be successful.  

 

 Key elements of the role include:  
 

  • Own the creation and delivery of all marketing assets for our seasonal and product launches  
  • Support partners with original campaign creation, adaptation of brand campaign materials & content activity into partner marketing toolkits  
  • Packaging design  
  • Permanent & Semi-Permanent in-store merchandising solutions & equipment  
  • Shopper / Trade Marketing toolkits  
  • Channel Strategy  
  • Global Brand Guardianship for all PoS materials & Distributors  

 

 

The role you’d play: 

 

  • Accountable for Speedo’s global launch events for both seasonal range launches and mid-cycle product launches, partnering hand-in-glove with your counterpart in CS&P and the wider brand and commercial teams to inspire & equip our commercial partners  
  • The most prominent commercial facing team in our Global Brand Marketing team, you and your team will regularly meet with key customers and distributors around the world, ensuring Speedo is the swimwear partner of choice in our Key Markets.  
  • Lead all packaging design solutions, partnering with Product & Design Teams to deliver sustainable packaging that delivers stand out at the point of purchase  
  • Partner with Shopper Marketing teams from around the globe to ensure we are deploying our global marketing budget to greatest effect, and that our point-of-purchase campaigns deliver category stand out  
  • Support our eComm & D2C channels with brand & seasonal toolkits to ensure our brand always looks on point in our owned channels  
  • Produce a range of permanent & semi-permanent in-store assets to ensure our commercial teams can install Speedo fixtures in our key accounts and owned retail  
  • Provide matrix leadership on PoP marketing for all Shopper / Trade Marketing teams around the world, including dotted-line management of the EMEA Shopper Marketing teams.  
  • Play the role of global brand guardian, particularly in support of our distribution partners in key markets, and with direct accountability for all point of purchase execution  
  • Define our Channel Strategy, in close partnership with the VP of Category, ensuring we clearly define how our product range architecture maps to retail channels and consumer shopping behaviour, delivering the old adage – right product, right place, right consumer.  

 

 

The must haves: 

 

  • Just like our founder, you’ll bring an entrepreneurial energy & maverick approach to business and a high level of commercial acumen and ambition  
  • A passion for swimming, and an untameable determination to be the #1 swimwear brand in the world  
  • A natural interest in the world of physical & digital retail, and an innate understanding of how commercial teams can deliver success through marketing support  
  • First-class creative judgement and a natural eye for detail and well-resolved design  
  • You are brave and disruptive by nature, and unafraid to channel that energy into your work at Speedo  
  • You’ll be a team player, naturally inclined to lean into the organisation around you in order to best achieve your goals – whether that be building seasonal launch toolkits, go to market strategies, new packaging or channel strategy.  

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